ESSE STRIKES THE NOTES ANITA EDP L 100ML

PROFUMITALIA is a new brand under the name S. ESSE STRIKES THE NOTES, the debut which will take place on the 10th ESXENCE in Milan. The S. collection includes four fragrances, named after Italian women's names, reflecting their character. The collection pays tribute to Italy as a house of women's fashion. So, let's get to know her better...

The intriguing personality of S. distinguishes her in the family, which began with her father Aurelio.

S. brave, but she easily becomes brittle. It is mysterious, but sometimes it can be predictable.

She's an ambitious woman held back by her fears. She's a dreamer whose rationality can practically bind her wings.

Unique and strange scents that interpret different side of her mysterious personality.

"I grew up surrounded by scents. When I was a child, every Saturday morning my father would take samples of the fragrances he had created during the week. I watched him from the couch, looking forward to when he would call me to him, so I could choose my favorite," says Roberta Cerizza.

Roberta explains: "the Emotional inspiration of the brand is based on the desire to tell about the perfume tradition of my family through what connected all of us: the passion for fragrances.

The main sources of inspiration for the Esse Strikes the Notes series were made in Italy's fashion, design and elegance. The development of the collection was preceded by a study of forms, details and accessories (from the past and present), which for many years characterized the Italian elegance around the world.

A series of images, starting with the old laboratory, where my grandfather created the first fragrances, up to the eccentric design and the most modern fashion accessories. Abstract paintings that hold the soul of the brand."

Anita Esse Strikes The Notes is a fragrance for women, belongs to the group floral woody musk. Anita was released in 2018.

ANITA - "I'm fine or maybe save me!"

"Floral head notes, synonyms of freedom and happiness, contrast with black pepper heart notes, filling the essence, disturbing harmony. There is an obvious analogy between notes of fragrance and facets of personality.

Why appearance can be deceptive? Maybe we're more than what we look like. Probably no one is what he seems. Appearance changes us, it hides and fogs our soul, presenting us as those we are not.

It makes us what the other person sees us as.

To show real emotions and not to hide your state of mind is the talent of strong people. Accurately convey them is the talent of those who want to move on. Challenge the role of appearance, have fun fooling others with it."